Meet The Team

Jon Bassford

Jon Bassford is an operations expert dedicated to helping organizations break through barriers, challenge the status quo, and unlock their full potential for growth and freedom. With a unique, curiosity-driven approach, Jon inspires businesses to view their operations differently, conducting detailed analyses and strategic audits that directly translate into actionable growth plans.

Through his company, Lateral Solutions, Jon and his team offer a fresh perspective on operational excellence. They specialize in closely examining organizational systems to design tailored strategies while actively supporting and guiding their execution. Jon's commitment is clear: empower organizations with the clarity, direction, and operational efficiency necessary to achieve sustainable growth and greater freedom.

Elizabeth Pietrzak

Elizabeth Pietrzak is a forward-thinking Operations Executive and Strategist recognized for her expertise in scaling operations, building high-performing teams, and achieving strategic objectives. A 2X "Businesswoman of the Year," Elizabeth has a proven ability to develop and implement scalable systems that support rapid expansions while maximizing profitability.

Her experience includes leading global teams, orchestrating M&A integrations, and implementing operational improvements that consistently boost productivity and efficiency. Elizabeth is proficient in leveraging technologies, workflow automation, and methodologies such as OKRs and EOS to drive transformative growth and achieve sustainable success in B2B service organizations.

Melinda Evans

Melinda Evans is a seasoned operations executive with a strong background in business transformation, strategic planning, and operational efficiency. With over 20 years of leadership experience, she has successfully led multi-site operations, managed P&L exceeding $50M, and implemented scalable business strategies that drive growth and long-term sustainability.

Her expertise spans process optimization, financial oversight, and team development, allowing organizations to enhance productivity, streamline operations, and improve profitability. She has extensive experience working with EOS, helping businesses integrate its principles to improve alignment, execution, and overall performance.

With a solutions-focused leadership style, Melinda brings a proven ability to navigate complex challenges and lead high-performing teams. She is committed to delivering measurable improvements that support long-term success and operational excellence.

Nerissa Malloy

Nerissa Malloy is a distinguished Operations Consultant, known for her strategic acumen in expansion and operational efficiency across various industries, including healthcare and service-based sectors.

With a robust background in healthcare leadership coupled with extensive insights into operational management, she helps CEOs and business leaders streamline their processes and scale their operations effectively.

Her approach is holistic, focusing on the total health of the business, not just its parts. She excels in building scalable systems, enhancing team dynamics, and instituting sustainable practices that ensure long-term success and prevent burnout.

This comprehensive expertise allows her to cross industries seamlessly, making her an invaluable asset to any organization committed to substantial and sustainable growth.

Max Warren

Fractional COO / CRO | Revenue Operations Architect | EOS Integrator | CRM & Sales Enablement Strategist

Max Warren is a seasoned operational leader, revenue strategist, and trusted advisor to growth-stage businesses. With over 25 years of experience spanning telecommunications, technology, professional services, and SaaS, Max specializes in building scalable systems that drive revenue, align teams, and unlock sustainable growth.

Max partners with agency owners, service providers, and tech companies to streamline operations, clarify priorities, and drive measurable results. Leveraging the EOS (Entrepreneurial Operating System) framework, he integrates leadership, accountability, and data-driven decision-making to help companies scale with confidence.

Max is known for his mastery of Revenue Operations (RevOps) — aligning marketing, sales, and service teams through seamless CRM deployment, sales enablement strategies, and tech stack optimization. He has led the successful implementation of platforms like HubSpot, Salesforce, and custom CRMs, creating clarity from chaos and empowering sales teams with actionable data and repeatable processes.

As a Fractional COO and CRO, Max brings deep expertise in sales process design, compensation modeling, and go-to-market strategy. He has guided clients through aggressive growth, M&A, and market repositioning — always balancing strategic vision with operational execution.

Whether architecting RevOps infrastructure, leading EOS sessions, or rolling up his sleeves with sales and marketing teams, Max is driven by a singular mission: helping founders and leadership teams build companies that work — so they can focus on what matters most.

Connect with Max to explore how operational discipline and revenue alignment can transform your business.